The PR Hybrid Professional Chart of Responsibilities is a comprehensive view of the different practices required of today's PR practitioners, as social media impacts our organizations, changes the media landscape and enhances the way we communicate with consumers. The chart highlights eight new practices, each with specific roles and responsibilities. From the PR Policymaker, Practice #1, to the Master of the Metrics, Practice #8, you will find opportunity to expand your PR and social media knowledge, utilize new skill sets and learn how to use social media strategically in your PR planning.
Social Media and Public Relations: Eight New Practices for the PR Professional demonstrates the new roles necessary for PR professionals to succeed in today age of public conversations. With an increased social media skill set and a different mindset, PR/marketing pros are helping to build brands, interact with customers and create stronger relationships in a social world. This concise, action-oriented book shows practitioners how to systematically expand their responsibilities, improve their processes, and sharpen their strategies to engage with more sophisticated and socialized customers.
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